2. We don’t ask for your personal information unless we truly need it. When we do, we’ll only collect what we need by fair and lawful means and, where appropriate, with your knowledge or consent. We’ll also let you know why we’re collecting it and how it will be used.
3. We don’t share your personal information with third-parties, except where required by law. We will only retain personal information for as long as necessary to provide you with a service.
4. We don’t store your personal information on our servers unless it’s required for providing a service to you. What we store, we’ll protect within commercially acceptable means to protect your personal information from loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your name and contact details
How we use your name & contact details | Why? |
Deliver your purchases to you | We’ve got to do this to perform our contract with you (it’s a bit hard to send you order if we don’t use your name and contact details!) |
Send you service messages by text or e-mail such as order updates | We’ve got to do this to perform our contract with you (so you can tell when your order is coming) |
Sending you information by email, SMS, or post, about our new products and services | To keep you up to date. We only send this with your permission |
Showing you baltic.boutique adverts as your browse the web | So you can see our latest products and deals |
Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Your date of birth information
How we use your date of birth | Why? |
Fraud prevention and detection | To prevent and detect fraud against either you or BalticBoutique – unfortunate, but absolutely essential |
Your gender information
How we use your gender information | Why? |
To direct you to the right part of our website | To get you to the products that you want faster |
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
How we use your payment information | Why? |
Take payment, and give refunds | We’ve got to do this to perform our contract with you — we’re not giving all our stuff away! |
Fraud prevention and detection | To prevent and detect fraud against either you or BalticBoutique – unfortunate, but absolutely essential |
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
How we use your contact history | Why? |
Provide customer service and support | We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
Train our staff | So that, when you contact us, you get the best possible customer service |
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
How we use your purchase history and saved items | Why? |
Sell you things | We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
Provide customer service and support, and handle returns | We’ve got to do this to perform our contract with you |
Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Information about your phone or laptop, and how you use our website
Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our.
How we use information about your phone or laptop, and how you use our website and app | Why? |
Improve our website and set default options for you (such as language and currency) | To give you the best possible shopping experience |
Protect our website | To prevent and detect fraud against either you or BalticBoutique – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
Information from accounts you link to us
What we do if you link your Facebook accounts to us
How we use information from accounts you link to us | Why? |
To enable you to log into our website simply and easily without having to create a specific account | To make it easier for you to use baltic.boutique and purchase those items you want! |
To provide product recommendations | So you can quickly spot things which take your fancy |
Your responses to surveys, competitions and promotions
How we use your responses to surveys, competitions and promotions | Why? |
Run the survey, competition or promotion | We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.
We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.